KEY TAKEAWAYS

• The Las Vegas Raiders are expanding their Global Markets Program rights to Canada, the United Arab Emirates, and the United Kingdom
• The franchise was previously awarded rights to Mexico and added Australia and New Zealand last year
• The Raiders have played four times in the United Kingdom and once in Canada
• All 32 NFL clubs now participate in the Global Markets Program across 22 international markets

The News

The Raiders are going global — and they are doing it in a big way.

The National Football League announced an expansion of its Global Markets Program, with the Las Vegas Raiders extending their rights to include three additional countries: Canada, the United Arab Emirates, and the United Kingdom. The announcement was made from New York and represents a significant leap in the franchise’s international footprint.

The Raiders were previously awarded rights to Mexico through the GMP, launched in 2022, and added Australia and New Zealand just last year. Now the franchise is casting an even wider net — five international markets total.

The Global Markets Program awards NFL clubs international marketing rights outside the United States, allowing teams to build brand awareness and fandom through fan engagement, events, commercial opportunities, and NFL Flag development worldwide.

The Raiders International History

The Raiders have more international experience than most teams. The franchise has played four times in the United Kingdom, including three regular season games between 2014 and 2019. They also played a preseason game at Wembley Stadium as part of the NFL American Bowl Series back in 1990.

In Canada, the Raiders defeated the Green Bay Packers in Winnipeg during the 2019 preseason — a unique footnote in franchise history that now pairs with their new GMP rights in that market.

All 32 NFL clubs now participate in the Global Markets Program, which spans 22 international markets. The program has supported hundreds of club-led fan events globally and has helped introduce NFL Flag to new countries, reaching thousands of young people at the grassroots level.

WALK THE PLANK 🏴☠️

The Raiders are not just a Las Vegas team anymore. They are not even just an American team. With Mexico, Australia, New Zealand, Canada, UAE, and the UK now under their umbrella, the Silver and Black have one of the widest international footprints in the NFL.

This did not happen by accident. Mark Davis has been building toward this — turning the Raiders into a global brand, not just a local franchise. The international games, the marketing rights, the youth flag football development — it all adds up.

The UK connection is particularly notable. The Raiders have played there more than most teams, and now they officially own that market. Combined with Canada and UAE, the Raiders are positioned to be the home team for millions of new fans who previously had no direct connection to the Silver and Black.

Raider Nation is worldwide, and this expansion proves it. From the deserts of the UAE to the streets of London, from the outback of Australia to the cities of Canada, the Silver and Black banner flies everywhere. This is legacy building. This is smart business. And for Raider Nation, it means your team is bigger than ever.